The text portion of your post should be limited to 125 characters. The length of your video needs to fall between 3 seconds and 60 seconds The maximum file size that you can upload is 4GB. The minimum required resolution for all three formats is 1080 in height. This familiar horizontal layout is popular for video and has a 16:9 aspect ratio The aspect ratio assigned to these videos is 4:5 As the name would suggest, these videos are set to a 1:1 aspect ratio. You can choose one of three formats for your Instagram feed videos. Getting started in the world of Instagram video is easy using this format. If you are familiar with adding pictures to your feed, you will have no trouble doing the same thing with videos. One of the first Instagram video formats launched, this form of video on Instagram is similar to the regular photograph that you would upload to your feed. Don’t forget to get the length just right with Promo’s free video cutter tool. Do you want to get the most screen real estate for each video you post? Use the correct ratios, and you will be on the right track for optimizing your Instagram share of voice. This will enable you to make a video that is optimized for your chosen format. The first number will always be the width of the Instagram video, during the second number, the height.įor each video format you choose, pay attention to the relevant aspect ratio. When you see the aspect ratio in its numeric form, it will always be in a ratio format, such as 1:1 or 16:9. Each Instagram video format will have a specific aspect ratio. The term aspect ratio refers to the width of your video concerning its height. These include Instagram post sizes, length restrictions, aspects, etc.īefore we look into the details on how these types of videos are used, what the requirements are, and anything else you might want to know before getting started on creating your Instagram video, it’s best to understand two key terms in the field: aspect ratio and size. But each has its own specifics, both on when to use what platform as well as the video format. In this post, we will discuss these specific types of videos you can post to Instagram.Īll of these Instagram video formats contain video content. Obviously, due to the high engagement rate videos on Instagram bring, most brands are on board with this form of content, and you don’t want your brand to be left behind. As more and more businesses uncover new ways to leverage video marketing on Instagram, the trend toward video and away from photos will only continue. If you are wondering about the popularity of videos on the Instagram platform, consider this – five million videos were posted within the first 24 hours after the launch of Instagram Video. First, we’d like to provide a quick overview of how video works on Instagram and why you may want to add it to your marketing playbook. In a few moments, we will dive into the specific details on Instagram video post sizes and specifications. An Introduction to Video Post Sizes on Instagram There are several types of video maker tools offered by that you can utilize for Instagram. You might discover that this is a little trickier than it might seem at first. We’ll cover how to properly size the Instagram videos you post to your account in this post. Knowing the specific formats, dimensions, and aspect ratios for your IG videos will help you optimize all your Instagram video needs. But planning your Instagram content plan is not going to be enough. Having an Instagram video marketing strategy in 2022 is a must for any business to boost its online presence. In this post, we are going to be talking about Instagram post sizes and dimensions. That means updating your Instagram marketing strategy accordingly and brushing up on all the right social media image guides and video sizes and formats. We all know what an amazing marketing tool Instagram can be.īut are you making the most out of your Instagram marketing? Instagram, one of the most influential marketing and communication platforms for businesses, has officially shifted to video, and marketers for businesses large and small should take notice immediately.
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